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Overconsumption of animal-based foods is all too often the elephant – or chicken or pig – in the room during the discussion on sustainable food consumption and production. By becoming a Supporter today, you will be joining a community of experts, thought leaders and change makers who are committed to sending a clear message to legislators and corporations: we need to transition towards healthier and more sustainable consumption patterns that are less reliant on meat, dairy and eggs.
Your support is crucial to achieve any meaningful change. A 30 percent reduction in consumption in the EU could mean 11-25 percent lower agricultural GHG emissions, and 2.5 billion fewer land animals raised for food, leading to numerous other sizeable benefits to our health and environment, and animals.
By becoming a “Supporter” of Planting Fresh Ideas’ 30% by 2030 campaign, organisations and individuals agree to allow Planting Fresh Ideas to publicise such support, including on the Planting Fresh Ideas’ website, for the sole purpose of calling on the European Commission to adopt such a target. By becoming a “Supporter” of Planting Fresh Ideas’ 30% by 2030 campaign, organisations and individuals are not endorsing or supporting any other aspect of Planting Fresh Ideas. “Supporters” may withdraw their endorsement of the 30% by 2030 at any time and Planting Fresh Ideas agree to remove any reference to such withdrawing organisation or individual from all Planting Fresh Ideas’ printed or on-line materials within a reasonable amount of time.